I’ve said it before and I’ll say it again: I love Amazon. I also love KDP Select. I’m just coming off of an incredibly successful Kindle Countdown Deal (KCD) promotion. I spent a little money on Facebook advertising and pimped my books to over a hundred Facebook sites almost daily (sometimes twice); plus I have a fabulous street team that shared sales announcements, links, and ad copy wherever and whenever they could.
I didn’t stop there.
I promoted on Twitter, Google+, Tumblr, Pinterest, and submitted to sites that email KCDs to their members, for free! I shook every tree I could think of. I even submitted a book to BookBub hoping they’d promote my KCD to the subscribers on their voluminous romance mailing list. No such luck; I didn’t get picked. Just as well, they’re very pricey and who’s to say I would’ve even recouped my ad expenses from the downloads of that book.
As it stands, I ended up way ahead on this one. My good fortune is a result not only of my efforts and that of my street team, it’s also due to KDP Select.
Amazon makes it easy to run a Kindle Countdown Deal. They help by adding a countdown clock next to the discounted book, which tends to make people click-happy. Who doesn’t love a bargain? Then there’s the dedicated link for readers who want to browse only Kindle Countdown Deals. This gives them a smaller catalogue and fewer books to sort through to find great reads they might never have discovered otherwise. All of this is good from my perspective as an author; not to mention that I still receive the same royalty percentage on a deeply discounted KCD book as I do when it’s listed at full price. These benefits only happen when a book is enrolled in KDP Select.
So, now let me explain why I felt compelled to write this post.
I once again received comments from people during my KCD promotion who wanted to know why they couldn’t get my book at Barnes & Noble. Mind you, it wasn’t many … two. But one to two people typically ask me this when I’m actively advertising, whether it’s at full price or a KCD. I always respond with a link to the free download for the Kindle Reading Apps.
You know why?
Because I tried full exposure on virtually every book site for a year, and I was singularly unimpressed with my results. More than eighty percent of my sales came from Amazon and less than fifteen percent trickled in from Barnes & Noble. The remaining four or five percent came from Sony, Apple, and KOBO. Now, I’m smart enough to never say never. So, I am not suggesting that I will never move all, or some, of my books away from KDP Select. But right now, at this very moment, and in the foreseeable future, I have no incentive to do so.
Since I run Robyn Roze Enterprise with only three employees: me, myself, and I, efficient time management is mission critical. It’s imperative that I run a lean, mean, results-driven machine–my results, not someone else’s. However, I would never tell another author not to publish on every site available, because I know that we each have our own experiences to learn from and to guide us. I’ve simply found what works for me–at this time. I only have to manage one retail site, one sales dashboard, one royalty source, one formatting platform, one author profile, one book description, and a simple marketing approach that utilizes, and is shaped by, many of the perks offered to me as a KDP Select author.
And don’t even get me started on the new-this-year Kindle Unlimited (KU) program, which will probably be a post of its own on my blog in the future. Since the implementation of KU earlier this summer, I’ve already had around a hundred downloads from KU subscribers. I earn a percentage of my royalty based on downloads and the amount in the KDP Select Global Fund. Amazon just recently added a $2 million bonus to the base of $3 million already in the global fund. At this time, only KDP Select authors are showcased to KU subscribers. This is a great tool Amazon uses to highlight a pool of around 750,000 books out of its vast ocean of over two million. Just another way Amazon rewards KDP Select authors by making them more accessible, more easily discoverable to new readers, new fans.
These are just some of the reasons, as an author, why I love Amazon. I’m also a consumer that loves Amazon. The e-commerce giant has been very good to me on both counts. And because of that, I don’t see a break up happening anytime soon.
Subscribe to my Newsletter for teasers, release dates, and promotions not posted on my blog!